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Licensing Expo 2016

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LE16- Website Header- Logo and dates-01-01Snotes is setting the stage for our next appearance on the show floor of Licensing Expo 2016. Last year marked the beginning of an amazing journey for us. While at the Expo we met several key companies, one of which resulted in a partnership with Regiolatina, our exclusive agent for marketing Snotes products in the country of Mexico.

This year’s Expo will take us back to Mandalay Bay Convention Center in Las Vegas. The show runs from June 21 – 23, 2016. Licensing is a significant avenue for Snotes and we have identified three key areas of focus, all of which we believe have major opportunities just waiting to unfold.

You can see several examples of what some of those opportunities are by visiting our website and clicking on our licensing opportunities for Business, Consumer Products and Education:

  • Businesses will be interested to learn how Snotes can help extend their corporate brand by adding a layer of interest in items as simple as a coupon, to website drivers, contests, in-store promotions and employee recognition awards.
  • In the Consumer Products world, there are endless possibilities for Snotes – including jewelry, pendants, home items, coloring books, games, accessories and even temporary tattoos. We are especially excited about Snotes on all things wedding – invitations, glassware and gift items. Our Snotes LoveKnots monograms represent a unique, one-of-a-kind opportunity for wedding planners and paper companies catering to the bride and groom.
  • For Education, Snotes has already experienced an influx of attention from educators involved in GAFE (Google Apps for Education) and Breakout EDU; two groups that champion the use of innovation to engage and challenge students. We are ready to demonstrate how Snotes can engage and inspire students and make learning a little more fun in the process.

Last year, Snotes spent time observing and learning about the licensing industry. This past year, we have positioned ourselves to take our Snotes licensing opportunities to the next level. During the three-day Expo, we have targeted several impressive companies and organizations and have arranged meetings where we’ll get the opportunity to meet one-on-one to demonstrate how the power of Snotes can benefit their business. We also are expecting quite a crowd at our Snotes booth that highlights Snotes technology in a colorful and attention-getting way.

Stay tuned for more to come as we venture into the next exciting chapter for Snotes. We thank you for taking this journey with us!

Spies and Secret Messaging

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spy1The very idea of “spies” conjures up sleek daredevils ready to jump from a plane at any given moment or masterminds creating innovative spy technologies used to listen in on an enemy’s secret conversations.

Movie spies like James Bond have plenty of interesting spy gadgets at their disposal. Spy gadgets are not just the things of movies; some such gadgets actually did (and do) exist! Let’s take a look back and find out some old school tools spies used to gather intel and send their own secret messages.

Lipstick Pistol: Used in the 1960s by the KGB, these lipstick cases delivered a “kiss of death.” The case contained a 4.5mm single shot weapon. Sure to help any lady spy find a quick way to deliver some real lip service.

More Ways to Pack a Pistol: Packing hidden heat came in many other interesting forms including gloves, tobacco pipes, and mobile phones.

Spy-Coins: Not a form of payment accepted only by spies, instead spy-coins provided an ingenious way to send secret messages, hold suicide poisons and transfer microfilms.

Transmitter Shoes: Get Smart fans will immediately think of Maxwell Smart’s shoe phone, but transmitters in shoes were a real “heel” deal. A conversation could be transmitted to a monitoring station, leaving the shoe-wearing spy to walk all over his enemies.

Spy Umbrella: It’s sure to be a rainy day for the target that meets up with this umbrella. AKA the Bulgarian Umbrella, the shaft of the umbrella was modified to deliver poison via a tiny pellet. One was used to assassinate Georgi Markov, a Bulgarian dissident.

Enigma Cipher Machine: Invented by the Germans, the Enigma Cipher Machine was essentially used to create secret messages through letter substitution; another letter would be substituted as each letter was typed – the one who knew the deciphering code could retrieve the resulting message, leaving the rest to only imagine.

During World War II, and quite possibly the event that finally helped to end the war, the Enigma Code was cracked by a mathematician named Alan Turing. You can get your own taste of creating coded messages – then challenge your friends to crack the code.

A Snotes Premium Account provides users with themed animations that offer a special twist – your Snote message will be automatically scrambled so that the individual you’re sending it to will have to type in the letters shown on each line and use our Secret Decoder to unscramble it for them! Get started creating your own secret messages today!

Fleur de Lis Group/Snotes is excited to announce our new partner, Regiolatina

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Monterrey, Mexico1Fleur de Lis Group (FDL) has appointed Regiolatina as its exclusive agent for marketing Snotes products in the country of Mexico. Regiolatina is based in the city of Monterrey which is considered to be a top tech center for the country.   Many of Mexico’s largest companies are based in Monterrey because of its strong emerging technology presence, active entrepreneurial spirit, a vibrant cultural scene, and it is home to several universities.

Last June (2015), Snotes participated in the Licensing Expo in Las Vegas. The expo is designed to connect “the world’s most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.” It’s a global marketplace where positive strategic partnerships are built, creating a win-win for all involved.

While there, top representatives from Regiolatina visited our booth. They were immediately captivated by Snotes and could envision the endless possibilities. The potential for Snotes is truly endless! They are perfect for businesses looking to gain attention and exposure, and can be used on coupons, direct mail pieces, website traffic drivers, and in-store promotions. Due to their artistic and appealing design, Snotes make wonderful jewelry pieces and add charm to wedding items, games, monogrammed gifts and more. We even have SmartSnotes, which take Snotes directly into the classroom for use on educational flash cards and learning apps. Snotes gets an A+ in capturing and keeping students’ attention, providing them with a new way to engage in the learning process.

Regiolatina’s intention is to explore licensing opportunities with Mexican companies. We are confident that this alliance will open Snotes to new prospects, and in turn, to a whole new audience. We already have plans to translate our current website into Spanish, so that we may appropriately represent our new community.

Our management team is very enthusiastic about this venture. We have met with senior members of Regiolatina and are extremely impressed with their track record and their ability to find and create beneficial licensing agreements. They are a confident and knowledgeable group. It’s a partnership with great potential.

Thank You!

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tday snotesTomorrow we will gather with family and friends to share an amazing meal, watch holiday parades and football, and most importantly – be thankful. The Snotes Team has so much to be thankful for and we wanted to be sure to share our gratitude.

  • Thank you to our Family and Friends who have given us so much support. You stood by us as we took an idea from concept to paper to reality.
  • Thank you to our Investors who have allowed us to take Snotes to greater and ever more interesting levels.
  • Thank you to our Vendors who have listened and learned. You’ve helped us by sharing your great advice and guidance.
  • Thank you to all our Facebook and Twitter followers and fans. You give us the opportunity to be a part of your world each and every day.
  • Thank you to all those who have downloaded our Snotes Quotes We love keeping an eye on the leaderboard!
  • Thank you to all those who have downloaded the Snotes Messaging It’s such a fun way to send that special message, and we love that you love it as much as we do.
  • Thank you to all those who receive our newsletters. What a blessing it is to share our new ideas and adventures with you.
  • Thank you to the TEDxGatewayArch Team for allowing us to take part in creating a special attention-grabbing invitation and in exhibiting at the Catalyst
  • Thank you to the organizers of the Licensing Expo for creating a space to meet new companies, people and opportunities.

It’s never too late to say, “Thank You!” If you have yet to send out a Snote of Thanks to someone special in your life, do so today!

Snotes for Business, Products & Education

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awardOur Snotes team has targeted three key areas where we know the power of Snotes can not just take hold, but literally explode onto the market by setting up licensing agreements with companies in three distinct categories; Business, Consumer Products and Education. Some of the items pictured here are just a few of the many creative ways in which Snotes can be utilized.

Snotes for Business – The power of Snotes can be used in a variety of business-related applications. If you are looking to drive website traffic, boost in-store purchases, engage and retain employees and sell more product, Snotes provides a solution. The group that oversees Snotes, Fleur Di Lis, is ready to aggressively pursue licensing arrangements with companies so that in the future, you may see Snotes included on company coupons, in-store promotions, raffle drawings, website traffic drivers, tradeshow booth attractors, products launches, games and more. This option can include a customized How to Read a Snote video in English or Spanish. The Snote would also contain a tagline directing customers to visit the company’s website for instructions. The residual effect is that existing or new customers are coming to the website while building more engagement along the way. If you’re interested in how Snotes could help you engage customers and employees alike, get in touch with us and we’ll demonstrate how the power of Snotes can work for you.

necklaceSnotes for Consumer Products – The Snotes team is also now ready to begin licensing Snotes technology to enable companies to put Snotes on products or items that they create and sell. The possibilities are limitless! At times, Snotes does not require an explanation, as they are viewed as an art form. For example, our Snotes Love Knots jewelry features initials intertwined in the form of a Snote to create an artistic design that stands on its own. The individual knows what it means but it’s up to the person to decide if they want to share their secret message or not.

Snotes can also be personalized and included on any item such as wedding gifts, monograms for towels and place settings, commemorative items, digital and mobile games, greeting cards, apparel and more. The merchandising opportunities are endless and we’re just beginning the journey. If you have a potential product idea in mind that could use a little Snotes-power, let us know!

tabletSnotes for Education – an engaged student is more likely to learn and retain knowledge. Snotes helps educators and the companies who create educational curriculum materials discover how SmartSnotes can work as a great teaching supplement. For example, Snotes are perfect for creating flash cards and teaching apps. By incorporating them into various classroom activities, teachers are able take education to a whole new level.

Not only do Snotes make learning fun, they also create an extra layer of challenge; helping to keep students alert and interested. Snotes work well in virtually any subject matter – English, math, science, history, and spelling and even for foreign language study.

We’re excited about the possibilities and will soon be reaching out to a variety of contacts to explore licensing opportunities on how they can put the power of Snotes to work for them – to engage, inform, entertain and inspire.

As we move forward in this adventure we will share with you where and on which items you will start to see Snotes!

Snotes Gets A New Blood Infusion

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tom bloodWe are excited to announce that Snotes has begun working with Tom Blood who will be assisting us with our overall marketing strategy. Tom has been in the world of advertising and marketing communications for more than 30 years, helping a wide variety of business-to-consumer and business-to-business clients, creating results-oriented, attention-getting communications. Tom has also helped launch many a new product and describes himself as a “Writer who thinks visually and an artist who paints pictures with words.” At Snotes, we think Tom’s description of himself sounds very similar to how we may describe a Snote!

Snotes is no stranger to Tom and his creative brain. We had the wonderful opportunity to work with Tom earlier this year. At the time he was the Creative Director for McCarthy Building Companies, Inc. Always on the lookout for a way to capture and engage an audience, Tom found out about Snotes and could quickly see the possibilities. “With Snotes there is mystery, there is fun and there is the element of surprise. Plus the sharing aspect is huge,” says Tom.

With Snotes, Tom saw the potential for creating a ton of buzz for McCarthy at an annual conference, ASHE (American Society for Healthcare Engineering). He helped develop McCarthy branded ‘Snotecards’, each featuring a Snote with a message highlighting McCarthy’s expertise in healthcare building. The cards were then distributed throughout the show and directed attendees to visit the McCarthy booth to learn how to read the McCarthy Snote. Of course, this allowed for active engagement between attendees and McCarthy employees. As part of their giveaways, McCarthy handed out indoor (fabric) Frisbees featuring their Snotes message. Visitors who solved the Snote were entered into a drawing to win one of several Selfie Sticks, providing their name, company and email address which turned into a huge lead generator for McCarthy. As a follow up to the event, we were then asked to create a unique Snotes Thank You Card, which was sent to the contacts McCarthy made at the show. We loved this idea so much; we created a similar thank you to send out to our contacts from the Licensing Expo.

Recently, Tom reignited his own business, Bloodlines Creative. When we learned of this exciting news, we asked to speak with him right away. Tom will now be assisting us as a Creative Director and Marketing Strategist. He is impressed with the groundwork we have laid thus far, and sees great potential for building upon the various pillars we have already established; Merchandising, Website, Apps and Licensing Pursuit. With Tom’s guidance and expertise we are looking to create consistent messaging and a focused impact within each pillar.

Please join us in welcoming Tom on board. And keep an eye out for more excitement with Snotes!

Snotes Licensing Expo First Impressions

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We are very excited to share our experience of our first showing at the Licensing Expo. license intlThere is much follow up to be accomplished, but our initial impression are that Snotes was definitely well received and our experience was extremely valuable. As our Managing Member Jeff Pickett shared, “We were told by numerous people that Snotes was the most creative innovation at the show. The opportunities that we have to explore can absolutely take us to the next level and beyond. We met with inventors, licensors, product developers, educators, marketers and more. Without a doubt our brand has something to offer everyone throughout the world.”

“While at the Expo we received a great surprise,” added Joe Bayer. “A very cool lady at the booth next to ours offered her congratulations to us, then showed us a copy of an article featuring Snotes. The article appeared in Global License, which is the magazine for the licensing industry. Very cool, very cool.” It didn’t end there, “I was also recently interviewed by My Vagabond Soul about Snotes. It looks like we will be riding this Licensing Expo wave for quite some time.”

Our booth stood out and caught attention, and our product made for many an “aha moment,” similar to what we experienced at our TEDx events. The representatives we personally met with represent large-scale toy manufacturers, educational organizations, gaming companies, actor agents, foundations, and more. And yes, they are big names; names you know. As of now we need to sort through all these new contacts and take the magical experience of the show into reality. Please keep an eye on our website and social pages, where we will share more and more! As Jeff put it, “We made a splash at the Licensing show but believe me, this is just the start of what will be a great ride.”

It was amazing to not only connect with a diverse and influential audience, but to then see how excited the audience was about Snotes, and its endless possibilities, was astounding. This show reminded us once again, of why we started this adventure, while also providing a profoundly promising glimpse into the future. We have said and heard from others that “Snotes could be big!” At this show we saw that Snotes could be colossal.

We will continue to nurture the relationships we started with the powerful contacts we made at the show. As we develop these relationships and further explore the opportunities, we will be sure to let you in on the awesomeness to come. Thank you for sending your great wishes to us, it was evident that we had solid support behind us. More to come!

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